Global icon and wellness author Cameron Diaz, together with successful entrepreneur Katherine Power (W ho What Wear, Versed Skincare), introduce Avaline, a new, clean wine brand, which will soon be nationally distributed. Launching with a white and rosé, the wines are clean, delicious, vegan-friendly, made with organic grapes and free of unnecessary extras like sugars, colors and concentrates. With Avaline’s release, the co-founders aim to bring a new standard of transparency to the wine industry.
Like most good stories, Avaline’s begins with a few glasses of wine between friends. Introduced by a sister-in-law and drawn together by a shared love for wine and wellness, Power and Diaz forged a strong friendship. One beautiful afternoon in the backyard, as the wine started to flow, so did the conversation. Power and Diaz knew the contents of everything that went in and on their bodies—why not wine?
Their journey to answer this question began in April 2018, as they immersed themselves into the wine world, seeking to learn everything they could about the industry: from farming to winemaking to distribution and retail.